Summary

The Marketing Campaign Coordinator plays a vital role in supporting the execution of marketing initiatives that drive awareness, engagement, and revenue. This position ensures campaign consistency, speed, and follow-through across Basys’ various marketing channels by taking ownership of process-driven, repeatable, and administrative tasks. This role will maintain a positive work atmosphere by behaving and communicating in a manner consistent with the mission, vision, and values of the organization.

Essential Functions

• Coordinate campaign execution by building timelines, drafting follow-up communications, preparing presentations, and sending resources and collateral.
• Manage campaign logistics including vendor coordination, print and design submissions, analytics reporting, and meeting logistics and follow-ups.
• Oversee direct mail operations by organizing contact lists, coordinating with vendors (e.g., promotional item mailers, postcards), and tracking shipments and responses.
• Support list management by cleaning, formatting, and updating partner and industry contact lists across banks, credit unions, software, and direct merchant channels in CRM.
• Provide tradeshow support through sponsorship booking, booth logistics, swag coordination, internal sales team communication, venue research, on-site presence, and post-event follow-up.
• Execute marketing administrative tasks including submitting purchase orders, maintaining asset libraries, and updating toolkit content.
• Lead qualification and list scrubbing efforts to support targeted outreach and campaign success.

Additional Responsibilities

• Assist in lead qualification and CRM data entry.
• Support post-event follow-up coordination and provide on-site support as needed.
• Pull performance analytics and assist in building campaign reports.
• Contribute to special projects or campaigns as assigned.
• Completes other assigned duties as requested.

Requirements

• Strong organizational skills and high attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Clear written and verbal communication skills.
• Comfortable collaborating across departments and with external vendors.
• Proactive problem solver who takes initiative and follows through.
• Familiarity with CRM platforms and marketing tools is a plus.

Education & Experience

• Bachelor’s degree in Marketing, Communications or a related field.
• 1–3 years of experience in a marketing, communications, or coordination role preferred.
• Experience with CRM platforms, marketing automation tools, and Microsoft Office Suite.
• Prior experience coordinating events, campaigns, or marketing materials a plus.

Basys is an equal opportunity employer.